CREATOR | CONTENT DESIGN | USER RESEARCH
Matly is an AI-powered chat-bot. She helps Moms-to-be figure out the confusing world of maternity leave in California. She makes it easier to understand how maternity leave works: from how to qualify for maternity leave and how to apply for benefits to calculating how much to expect in your disability pay check. Matly also personalizes answers based on the type of maternity leave the user qualifies for. Read more about my content design strategy for this conversational platform here.
Most common questions identified by: Google keyword research, user interviews, and popular questions posted on active maternity leave social media discussion forums.